TY - GEN
T1 - A proposal of Event Study Methodology with Twitter Sentimental Analysis for risk management
AU - Ishikawa, Tomohisa
AU - Sakurai, Kouichi
PY - 2017/1/5
Y1 - 2017/1/5
N2 - Once organizations have the security incident and breaches, they have to pay tremendous costs. Although visible cost, such as the incident response cost, customer follow-up care, and legal cost are predictable and calculable, it is tough to evaluate and estimate the invisible damage, such as losing customer loyalty, reputation impact, and the damage of branding. This paper proposes a new method, called "Event Study Methodology with Twitter Sentimental Analysis" to evaluate the invisible cost. This method helps to assess the impact of the security breach and the impact on corporate valuation.
AB - Once organizations have the security incident and breaches, they have to pay tremendous costs. Although visible cost, such as the incident response cost, customer follow-up care, and legal cost are predictable and calculable, it is tough to evaluate and estimate the invisible damage, such as losing customer loyalty, reputation impact, and the damage of branding. This paper proposes a new method, called "Event Study Methodology with Twitter Sentimental Analysis" to evaluate the invisible cost. This method helps to assess the impact of the security breach and the impact on corporate valuation.
UR - http://www.scopus.com/inward/record.url?scp=85015230488&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85015230488&partnerID=8YFLogxK
U2 - 10.1145/3022227.3022240
DO - 10.1145/3022227.3022240
M3 - Conference contribution
AN - SCOPUS:85015230488
T3 - Proceedings of the 11th International Conference on Ubiquitous Information Management and Communication, IMCOM 2017
BT - Proceedings of the 11th International Conference on Ubiquitous Information Management and Communication, IMCOM 2017
PB - Association for Computing Machinery, Inc
T2 - 11th International Conference on Ubiquitous Information Management and Communication, IMCOM 2017
Y2 - 5 January 2017 through 7 January 2017
ER -