From the view point of rice consumption expansion in Japan, toward the specific rice retail market in domestic where relatively large demand still exists, it is necessary to consider the development of marketing strategies to improve the consumption of the consumers in that specific market. Consumer cooperatives (hereinafter referred to as “co–ops”) are an expected retail market. However, under the increased competition with other formats in the shrinking domestic rice market, the use frequency of co–ops by co–op members has consistently decreased over the past decade, meanwhile, their frequency of supermarket use has continued to rise. Furthermore, by 2015, the frequency of co–op use had already been equaled or exceeded by supermarkets, even when purchasing rice which was being recognized as the strategic commodity item. Therefore, the objective of this paper is to find out the causal factors as the determinants influencing the store choice by co–op members towards co–ops when purchasing rice by running a specified binomial logit regression model based and reviewing on the analysis results by Liu et al. (2017). As well, revealing whether any changes occurred in the determinants during the past several years by comparing the situation of 2015 with 2006 in order to provide some recommendations for present co–ops’ rice retailing business is additional purpose of this paper.
|Number of pages||8|
|Journal||Journal of the Faculty of Agriculture, Kyushu University|
|Publication status||Published - 2019|
All Science Journal Classification (ASJC) codes
- Agronomy and Crop Science