海上輸送された日本産トマトに対する消費者選好の研究: 香港の中間所得層を対象とした試食試験より

Translated title of the contribution: Analysis of Consumers' Preferences towards Japanese Tomatoes Shipped by Sea: From a Tasting Survey of Middle-Income Consumers in Hong Kong

石橋 咲季, 劉 然, 森高 正博, 三牧 奈美, 塚崎 守啓, 田中 良奈, 田尻 一裕, 馬場 紀子, 田中 史彦, 福田 晋

Research output: Contribution to journalArticle

Abstract

This research empirically studies middle-income consumers' demand in Hong Kong for Japanese tomatoes shipped by sea. It aims to examine possibilities for Japanese tomatoes to be able to expand quantity demanded and compete with products from other countries when they are shipped by sea instead of air. It explores local dietary habits, recognisability, and evaluation for Japanese agricultural products using a survey conducted for middle-income consumers in Hong Kong, and predicts change in quantity demanded considering not only depreciation but also the possibility of quality degradation caused by maritime transport. As a result, it turned out that expansion in Japanese tomatoes' quantity demanded would be difficult even if the transportation cost decreased. Therefore, to complement the expansion of tomato exports, promotion that gives consumers an opportunity to try raw vegetables can be effective.
Translated title of the contributionAnalysis of Consumers' Preferences towards Japanese Tomatoes Shipped by Sea: From a Tasting Survey of Middle-Income Consumers in Hong Kong
Original languageJapanese
Pages (from-to)1-19
Number of pages19
Journal九州大学大学院農学研究院学芸雑誌
Volume75
Issue number1
Publication statusPublished - Feb 28 2020

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