航空会社のデザイン戦略立案のための基礎的研究

Translated title of the contribution: Basic Study on Planning of Design Strategy for an Airline

Research output: Contribution to journalArticlepeer-review

Abstract

In this study, on the basis of a new airline service between Haneda Airport and Fukuoka Airport, questionnaire surveys were carried out toward college students regarded as one of the customers to obtain the impression of Star Flyer Inc.(SFJ) and three competitive companies and the criteria for choice of the airline, and then a design strategy for SFJ in the future was examined by analyzing survey results. As for a design strategy for SFJ in the future, it is concluded that the current directionality should be maintained for "A Design for Tangibles" which reflects in the evaluation of Image. On the other hand, for "A Design for Intangibles" which reflects to evaluation of Experiential Value, it is demanded to develop and push better service that provides comfortable feeling, security and the sense of fulfillment.
Translated title of the contributionBasic Study on Planning of Design Strategy for an Airline
Original languageJapanese
Pages (from-to)92-92
Number of pages1
Journal日本デザイン学会研究発表大会概要集
Volume58
Issue number0
DOIs
Publication statusPublished - 2011

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