Building relationships at local trade fairs in Japan: A case study of the Suwa Area Industrial Messe

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationTemporary Knowledge Ecologies
Subtitle of host publicationThe Rise of Trade Fairs in the Asia-Pacific Region
PublisherEdward Elgar Publishing Ltd.
Pages197-216
Number of pages20
ISBN (Electronic)9781782548096
ISBN (Print)9781782548089
DOIs
Publication statusPublished - Mar 27 2015
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Yokura, Y. (2015). Building relationships at local trade fairs in Japan: A case study of the Suwa Area Industrial Messe. In Temporary Knowledge Ecologies: The Rise of Trade Fairs in the Asia-Pacific Region (pp. 197-216). Edward Elgar Publishing Ltd.. https://doi.org/10.4337/9781782548096