Business Model Generation Canvas as a Method to Develop Customer-Oriented Service Innovation

Akane Matsumae, Karl BURROW

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

    Original languageEnglish
    Title of host publicationServiceology for Designing the Future
    PublisherSpringer
    Pages551-565
    DOIs
    Publication statusPublished - Apr 2016

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