Consumer Perceptions upon Food Safety and Demographic Determinants in China: Empirical Analysis based on a Survey of 512 Respondents

Dongpo Li, Teruaki Nanseki, Shigeyoshi Takeuchi, Min Song, Tinggui Chen, Hui Zhou

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Based on a survey of 512 respondents from Beijing and Shanghai, this paper studies consumer perceptions upon food safety and the major affecting factors. In addition to the basic individual information of gender, age, educational background and employment, the demographic variables include professional experience of the respondent, family composition and annual income as well. The perceptions consist of overall awareness about food safety, major source of information and subjective reliability; understanding on the impact of environmental protection, main menaces to food safety, top source of agro-pollution, most risky procedure or stage; viewpoints on the major responsibility bearer of agro-pollution, best way to control agro-pollution. After the descriptive analysis on demographic characteristics and perception variables, One-way T-test reveals that all the 9 demographic variables are significant in identifying the discrepancies among most of perceptions. Moreover, further analysis is conducted on the impact of demographic variables significant in the level of 0.01. Finally, a variety of policy recommendations are put forward, from strengthening the supervisory responsibility of government, giving full play to the functions of mass media, consolidating the supervision of key sectors, to accelerating the extension of environment-friendly technology.

Original languageEnglish
Pages (from-to)517-525
Number of pages9
JournalJournal of the Faculty of Agriculture, Kyushu University
Volume57
Issue number2
Publication statusPublished - Sep 1 2012

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consumer attitudes
Food Safety
food safety
China
demographic statistics
pollution
Demography
mass media
sociodemographic characteristics
environmental protection
information sources
Mass Media
Conservation of Natural Resources
income
gender
Technology
Surveys and Questionnaires
testing

All Science Journal Classification (ASJC) codes

  • Biotechnology
  • Agronomy and Crop Science

Cite this

Consumer Perceptions upon Food Safety and Demographic Determinants in China : Empirical Analysis based on a Survey of 512 Respondents. / Li, Dongpo; Nanseki, Teruaki; Takeuchi, Shigeyoshi; Song, Min; Chen, Tinggui; Zhou, Hui.

In: Journal of the Faculty of Agriculture, Kyushu University, Vol. 57, No. 2, 01.09.2012, p. 517-525.

Research output: Contribution to journalArticle

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