Abstract
The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice.
| Original language | English |
|---|---|
| Pages (from-to) | 179-192 |
| Number of pages | 14 |
| Journal | Journal of Food Products Marketing |
| Volume | 20 |
| DOIs | |
| Publication status | Published - Jan 1 2014 |
| Externally published | Yes |
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All Science Journal Classification (ASJC) codes
- Food Science
- Business and International Management
- Marketing
Cite this
Consumers’ Shopping Preferences for Retail Format Choice Between Modern and Traditional Retails in Malaysia. / Terano, Rika; Yahya, Rafidah; Mohamed, Zainalabidin; Saimin, Sahbani Bin.
In: Journal of Food Products Marketing, Vol. 20, 01.01.2014, p. 179-192.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Consumers’ Shopping Preferences for Retail Format Choice Between Modern and Traditional Retails in Malaysia
AU - Terano, Rika
AU - Yahya, Rafidah
AU - Mohamed, Zainalabidin
AU - Saimin, Sahbani Bin
PY - 2014/1/1
Y1 - 2014/1/1
N2 - The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice.
AB - The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice.
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U2 - 10.1080/10454446.2014.921874
DO - 10.1080/10454446.2014.921874
M3 - Article
AN - SCOPUS:84907472075
VL - 20
SP - 179
EP - 192
JO - Journal of Food Products Marketing
JF - Journal of Food Products Marketing
SN - 1045-4446
ER -