Curiosity, economic and environmental reasoning

Public perceptions of liberalization and renewable energy transition in Japan

Research output: Contribution to journalShort survey

5 Citations (Scopus)

Abstract

A public survey of energy users across Japan was conducted in March of 2017. It is almost one year since liberalization of the low voltage electricity market for households and small retail premises, for whom we identified an opportunity to play a positive role through their choices and participation in the energy market, which may influence the ongoing energy system restructure in Japan. The survey asked about changing to a new power provider, and about the installation of rooftop photovoltaic systems to identify the reasoning behind these choices. Additionally, future hypothetical energy scenarios were tested. The results show that a significant portion of the public make participatory decisions to gain an economic benefit, while another group appears curious about new technology, seeking information before reaching a decision in order to satisfy their curiosity. Both groups are larger than the third significant group, whose decision making is guided by environmental reasoning. The results also show that a large portion of the public are relatively conservative in their energy choices, leading to a very passive approach, while a small portion of respondents demonstrated a more active stance. These findings have ramifications for the future energy system and implications for energy policy development.

Original languageEnglish
Pages (from-to)102-110
Number of pages9
JournalEnergy Research and Social Science
Volume37
DOIs
Publication statusPublished - Mar 1 2018

Fingerprint

renewable energy
liberalization
Japan
energy
Economics
Energy policy
Information technology
economics
Decision making
Electric potential
group decision
energy policy
market
electricity
new technology
Group
scenario
decision making
participation
Power markets

All Science Journal Classification (ASJC) codes

  • Renewable Energy, Sustainability and the Environment
  • Nuclear Energy and Engineering
  • Fuel Technology
  • Energy Engineering and Power Technology
  • Social Sciences (miscellaneous)

Cite this

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abstract = "A public survey of energy users across Japan was conducted in March of 2017. It is almost one year since liberalization of the low voltage electricity market for households and small retail premises, for whom we identified an opportunity to play a positive role through their choices and participation in the energy market, which may influence the ongoing energy system restructure in Japan. The survey asked about changing to a new power provider, and about the installation of rooftop photovoltaic systems to identify the reasoning behind these choices. Additionally, future hypothetical energy scenarios were tested. The results show that a significant portion of the public make participatory decisions to gain an economic benefit, while another group appears curious about new technology, seeking information before reaching a decision in order to satisfy their curiosity. Both groups are larger than the third significant group, whose decision making is guided by environmental reasoning. The results also show that a large portion of the public are relatively conservative in their energy choices, leading to a very passive approach, while a small portion of respondents demonstrated a more active stance. These findings have ramifications for the future energy system and implications for energy policy development.",
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N2 - A public survey of energy users across Japan was conducted in March of 2017. It is almost one year since liberalization of the low voltage electricity market for households and small retail premises, for whom we identified an opportunity to play a positive role through their choices and participation in the energy market, which may influence the ongoing energy system restructure in Japan. The survey asked about changing to a new power provider, and about the installation of rooftop photovoltaic systems to identify the reasoning behind these choices. Additionally, future hypothetical energy scenarios were tested. The results show that a significant portion of the public make participatory decisions to gain an economic benefit, while another group appears curious about new technology, seeking information before reaching a decision in order to satisfy their curiosity. Both groups are larger than the third significant group, whose decision making is guided by environmental reasoning. The results also show that a large portion of the public are relatively conservative in their energy choices, leading to a very passive approach, while a small portion of respondents demonstrated a more active stance. These findings have ramifications for the future energy system and implications for energy policy development.

AB - A public survey of energy users across Japan was conducted in March of 2017. It is almost one year since liberalization of the low voltage electricity market for households and small retail premises, for whom we identified an opportunity to play a positive role through their choices and participation in the energy market, which may influence the ongoing energy system restructure in Japan. The survey asked about changing to a new power provider, and about the installation of rooftop photovoltaic systems to identify the reasoning behind these choices. Additionally, future hypothetical energy scenarios were tested. The results show that a significant portion of the public make participatory decisions to gain an economic benefit, while another group appears curious about new technology, seeking information before reaching a decision in order to satisfy their curiosity. Both groups are larger than the third significant group, whose decision making is guided by environmental reasoning. The results also show that a large portion of the public are relatively conservative in their energy choices, leading to a very passive approach, while a small portion of respondents demonstrated a more active stance. These findings have ramifications for the future energy system and implications for energy policy development.

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