Customer behavior analysis on after getting off the train based on usage histories of smart IC card

Akifumi Kiyohiro, Kohei Yamaguchi, He Gao, Hiroyuki Nakamura, Tsunenori Mine

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Capturing people's behavior patterns, such as purchase patterns or shop-around-behavior patterns, are big marketing concern since such patterns are good resources to invent new marketing services. To this end, a lot of studies using POS (Points Of Sales) data have been conducted to extract purchase behaviors for CRM (Customer Relation Management). In addition, since a lot of widespread sensor devices, smart cards or mobile phones have become available recently, anyone can try to analyze pedestrians' trajectories obtained from GPS data and extract people's behavior patterns. However, only few research has been conducted to analyze relationships between boarding and purchase behaviors based on usage histories of smart IC cards. This paper presents case studies of purchase behavior analysis based on usage histories of smart IC cards, especially focusing on purchase behaviors of passengers who just get off trains.

Original languageEnglish
Title of host publicationProceedings - 2014 IIAI 3rd International Conference on Advanced Applied Informatics, IIAI-AAI 2014
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages269-274
Number of pages6
ISBN (Electronic)9781479941735
DOIs
Publication statusPublished - Jan 1 2014
Event3rd IIAI International Conference on Advanced Applied Informatics, IIAI-AAI 2014 - Kitakyushu, Japan
Duration: Aug 31 2014Sep 4 2014

Publication series

NameProceedings - 2014 IIAI 3rd International Conference on Advanced Applied Informatics, IIAI-AAI 2014

Other

Other3rd IIAI International Conference on Advanced Applied Informatics, IIAI-AAI 2014
CountryJapan
CityKitakyushu
Period8/31/149/4/14

All Science Journal Classification (ASJC) codes

  • Information Systems

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