Abstract
Using data collected from questionnaire survey on traders, applying quantitative analysis method, the study develops a model for determinants of traders' performance and explores the effect customer relationship has on traders' performance. It's found that customer relationship has large positive effects on traders' performance. The main effect comes from regular selling relationship, while regular buying relationship has no significant effect. This paper also measures the average effect customer relationship and regular selling relationship each has on traders' performance. Based on the findings, it's recommended that traders extend and stabilize selling channels, and demand information be supplied to traders.
| Original language | English |
|---|---|
| Pages (from-to) | 467-472 |
| Number of pages | 6 |
| Journal | Journal of the Faculty of Agriculture, Kyushu University |
| Volume | 51 |
| Issue number | 2 |
| Publication status | Published - Oct 1 2006 |
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All Science Journal Classification (ASJC) codes
- Biotechnology
- Agronomy and Crop Science
Cite this
Customer relationship and traders' performance : An empirical evidence from 50 agricultural wholesale markets in China. / Wang, Zhigang; Ma, Jianlei; Yutaka, Tomoyuki; Fukuda, Susumu; Kai, Satoshi.
In: Journal of the Faculty of Agriculture, Kyushu University, Vol. 51, No. 2, 01.10.2006, p. 467-472.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Customer relationship and traders' performance
T2 - An empirical evidence from 50 agricultural wholesale markets in China
AU - Wang, Zhigang
AU - Ma, Jianlei
AU - Yutaka, Tomoyuki
AU - Fukuda, Susumu
AU - Kai, Satoshi
PY - 2006/10/1
Y1 - 2006/10/1
N2 - Using data collected from questionnaire survey on traders, applying quantitative analysis method, the study develops a model for determinants of traders' performance and explores the effect customer relationship has on traders' performance. It's found that customer relationship has large positive effects on traders' performance. The main effect comes from regular selling relationship, while regular buying relationship has no significant effect. This paper also measures the average effect customer relationship and regular selling relationship each has on traders' performance. Based on the findings, it's recommended that traders extend and stabilize selling channels, and demand information be supplied to traders.
AB - Using data collected from questionnaire survey on traders, applying quantitative analysis method, the study develops a model for determinants of traders' performance and explores the effect customer relationship has on traders' performance. It's found that customer relationship has large positive effects on traders' performance. The main effect comes from regular selling relationship, while regular buying relationship has no significant effect. This paper also measures the average effect customer relationship and regular selling relationship each has on traders' performance. Based on the findings, it's recommended that traders extend and stabilize selling channels, and demand information be supplied to traders.
UR - http://www.scopus.com/inward/record.url?scp=33845686963&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33845686963&partnerID=8YFLogxK
M3 - Article
VL - 51
SP - 467
EP - 472
JO - Journal of the Faculty of Agriculture, Kyushu University
JF - Journal of the Faculty of Agriculture, Kyushu University
SN - 0023-6152
IS - 2
ER -