Customer relationship and traders' performance: An empirical evidence from 50 agricultural wholesale markets in China

Zhigang Wang; Jianlei Ma; Tomoyuki Yutaka; Susumu Fukuda; Satoshi Kai

Customer relationship and traders' performance: An empirical evidence from 50 agricultural wholesale markets in China

Zhigang Wang, Jianlei Ma, Tomoyuki Yutaka, Susumu Fukuda, Satoshi Kai

Agricultural and Resource Economics

Research output: Contribution to journal › Article › peer-review

Abstract

Using data collected from questionnaire survey on traders, applying quantitative analysis method, the study develops a model for determinants of traders' performance and explores the effect customer relationship has on traders' performance. It's found that customer relationship has large positive effects on traders' performance. The main effect comes from regular selling relationship, while regular buying relationship has no significant effect. This paper also measures the average effect customer relationship and regular selling relationship each has on traders' performance. Based on the findings, it's recommended that traders extend and stabilize selling channels, and demand information be supplied to traders.

Original language	English
Pages (from-to)	467-472
Number of pages	6
Journal	Journal of the Faculty of Agriculture, Kyushu University
Volume	51
Issue number	2
Publication status	Published - Oct 1 2006

All Science Journal Classification (ASJC) codes

Biotechnology
Agronomy and Crop Science

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