メタファを用いた地域イメージの把握:熊本県阿蘇郡小国町の地域ブランド構築を目指して

Translated title of the contribution: Delineating Regional Image Using Metaphos:To Create Community Brand for Oguni Town, Kumamoto

田村 良一, 中村 翔一, 森田 昌嗣

Research output: Contribution to journalArticle

Abstract

We conducted a survey to delineate the image of Oguni Town, Aso County, Kumamoto Prefecture by using metaphors. Using eight samples each of the eight items such as chair and fruit, the residents were asked to select those which they believed would represent the ideal regional images of Oguni Town. "Y-Chair" and "melon" were selected most frequently. Based on the factor spaces of these samples in the study previously conducted by the authors, it was concluded that the regional image to be established would have a sophisticated degree of culture whereas various ideas were cited regarding the affinity and the quietness of the community.
Translated title of the contributionDelineating Regional Image Using Metaphos:To Create Community Brand for Oguni Town, Kumamoto
Original languageJapanese
Pages (from-to)E17-E17
Journal日本デザイン学会研究発表大会概要集
Volume54
Issue number0
DOIs
Publication statusPublished - 2007

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