大川家具がヨーロッパ市場に参入するためのデザイン戦略立案

Translated title of the contribution: Design Strategies of Entering European Markets for OKAWA Furniture

Research output: Contribution to journalArticle

Abstract

Okawa city in Fukuoka is well known as a traditional district of production of furniture. However in the last decade it's production has been decreasing strongly because of the change of Japanese consumers' life style. In 2004 Okawa city started "Japan Brand" project to promote it's furniture industry for the purpose of entering into European Markets. This paper is about students proposals for design strategies related to this "Japan Brand" project within the framework of a seminar. The students tried to clarify the problems by researching the present situation of furniture industry, interviewing with people concerned and then analyzed them. By the end of the winter semester 2004 they have developed 10 different ideas for example about organization, logo design and city activating plan.
Translated title of the contributionDesign Strategies of Entering European Markets for OKAWA Furniture
Original languageUndefined/Unknown
Pages (from-to)58-58
Number of pages1
Journal日本デザイン学会研究発表大会概要集
Volume52
Issue number0
DOIs
Publication statusPublished - 2005

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