Digital divide: The amazing facts at the bop

Salahuddin Muhammad Salim Zabir, Ashir Uddin Ahmed, Hiroto Yasuura

Research output: Chapter in Book/Report/Conference proceedingConference contribution

4 Citations (Scopus)

Abstract

About four billion or 69% of world population survives on an average per head daily earning of less than or equal to USD 2 or in Purchasing Power Parity (PPP) terms, annual income of USD 1500 or less. Such income group is referred to as the Base or Bottom of the Pyramid (BoP). It is conceivable that people belonging to the BoP struggle for their existence with the little income that they have. Therefore, as per conventional wisdom, they are less likely to care for adopting Information and Communication Technology (ICT) which is apparently expensive and not directly related to their basic needs for survival. In this paper, we present some facts that amazingly contradict this somewhat naive perception. We argue that people at the BOP are not any less curious about ICT than the higher income groups. If a technology is properly focused to the needs of this group and is marketed with an appropriate business model, the people at BoP are willing to spend even more money for the state of the art technology. Our assertions are based on literature review and field survey that we conducted during January and February 2008 in the BOP population of our representative country Bangladesh.

Original languageEnglish
Title of host publicationMCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008
Pages155-162
Number of pages8
Publication statusPublished - 2008
EventICT, Society and Human Beings 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems - Amsterdam, Netherlands
Duration: Jul 22 2008Jul 24 2008

Other

OtherICT, Society and Human Beings 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems
CountryNetherlands
CityAmsterdam
Period7/22/087/24/08

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems
  • Social Psychology
  • Human Factors and Ergonomics

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