稲作法人経営における多角化戦略と経営革新

Translated title of the contribution: Diversification Strategy and Business Innovation in Corporate Rice Farming

Research output: Contribution to journalArticle

Abstract

<p>In Japan, the scale of rice farming management has been expanding (business size and farm size). We monitored diversification strategies and business innovation in rice farming. We selected three large-scale rice farms as the subjects for our case study. The study aimed to (1) examine diversification strategies for business and product sales, and (2) discuss the characteristics of diversification strategy and options for handling issues that may arise in future. Focusing on management objectives and sales management, we investigate the characteristics of diversification strategy in corporate rice farming. The survey results revealed that farmland location is important for an effective diversification strategy, as it influences both vertical and horizontal diversification in corporate rice farming.</p>
Translated title of the contributionDiversification Strategy and Business Innovation in Corporate Rice Farming
Original languageJapanese
Pages (from-to)117-124
Number of pages8
Journal農林業問題研究
Volume54
Issue number3
DOIs
Publication statusPublished - 2018

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