E-commerce for the unreached community

Ashir Ahmed, Asifur Rahman, Takuzo Ohsugi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Most people at the BOP (base of the economic pyramid, the largest but the poorest community in the world comprising 69% of world population) do not have access to e-commerce services. The way e-commerce is designed and practiced today does not enable their participation. The reasons are: their purchasing power is low, they do not have any means to make online payments, and there is no infrastructure to deliver the purchased items to their doors. To include these 4 billion people, we propose an e-commerce framework by engaging MFI resources and our recently developed ePassbook system. This paper shows how the BOP community can enjoy the benefits of the e-commerce service by using the proposed model. The advantages of making e-commerce available to the BOP are discussed, in addition to the challenges involved in implementing the model.

Original languageEnglish
Title of host publicationProceedings of the IADIS Int. Conf. ICT, Society and Human Beings 2011, Proceedings of the IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS, MCCSIS 2011
Pages93-100
Number of pages8
Publication statusPublished - Dec 1 2011
EventIADIS International Conference ICT, Society and Human Beings 2011, IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011 - Rome, Italy
Duration: Jul 20 2011Jul 26 2011

Publication series

NameProceedings of the IADIS Int. Conf. ICT, Society and Human Beings 2011, Proceedings of the IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS, MCCSIS 2011

Other

OtherIADIS International Conference ICT, Society and Human Beings 2011, IADIS International Conference e-Democracy, Equity and Social Justice 2011, Part of the IADIS Multi Conference on Computer Science and Information Systems 2011, MCCSIS 2011
Country/TerritoryItaly
CityRome
Period7/20/117/26/11

All Science Journal Classification (ASJC) codes

  • Computer Science (miscellaneous)
  • Information Systems

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