E15 ユーザーの観点から見たアパレル系買い物袋の把握(デザインシステム, 第54回研究発表大会)

Translated title of the contribution: E15 A Study on the Evalution of Clothing Store's Shopping Bags from the View Point of Users(PROCEEDINGS OF THE 54TH ANNUAL CONFERENCE OF JSSD)

三角 謙太郎, 田村 良一, 都甲 康至

Research output: Contribution to journalArticlepeer-review

Abstract

The purpose of this research is to understand the significant features of shopping bags at clothing stores. Initially, we analyzed the results from a questionnaire survey regarding shopping bags. Examinees included six men and five women who are between 20-29 years old. The analysis revealed the following six factors influence consumer opinions : material, color, logotype, size, handle, and brand. Next, we analyzed 83 types of clothing store's shopping bags that are made of paper. The analysis revealed that a number of them resembled each other. Finally, we compared the shopping bags considering two points of view. The first was a comparison of the target markets regarding gender distinction considering men and women separately, and then with both genders considered together. Secondly, by the origin of the brands evaluating the following countries products : British, American, Italian, major Japanese brands, and selected store brands.
Translated title of the contributionE15 A Study on the Evalution of Clothing Store's Shopping Bags from the View Point of Users(PROCEEDINGS OF THE 54TH ANNUAL CONFERENCE OF JSSD)
Original languageJapanese
Pages (from-to)194-195
Number of pages2
Journalデザイン学研究
Issue number54
Publication statusPublished - Jun 20 2007

Fingerprint

Dive into the research topics of 'E15 A Study on the Evalution of Clothing Store's Shopping Bags from the View Point of Users(PROCEEDINGS OF THE 54TH ANNUAL CONFERENCE OF JSSD)'. Together they form a unique fingerprint.

Cite this