The purpose of this research is to understand the significant features of shopping bags at clothing stores. Initially, we analyzed the results from a questionnaire survey regarding shopping bags. Examinees included six men and five women who are between 20-29 years old. The analysis revealed the following six factors influence consumer opinions : material, color, logotype, size, handle, and brand. Next, we analyzed 83 types of clothing store's shopping bags that are made of paper. The analysis revealed that a number of them resembled each other. Finally, we compared the shopping bags considering two points of view. The first was a comparison of the target markets regarding gender distinction considering men and women separately, and then with both genders considered together. Secondly, by the origin of the brands evaluating the following countries products : British, American, Italian, major Japanese brands, and selected store brands.
|Translated title of the contribution||E15 A Study on the Evalution of Clothing Store's Shopping Bags from the View Point of Users(PROCEEDINGS OF THE 54TH ANNUAL CONFERENCE OF JSSD)|
|Number of pages||2|
|Publication status||Published - Jun 20 2007|