Evaluating Individual Artists' Use of SNS as a Method for Providing Information

Shinji Sato, Yukiko Watanabe, Emi Ishita

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

To verify whether the use of social networking service (SNS) as a method for providing information by individual artists is effective, the authors conducted a survey based on the results of a preliminary survey. First, one of the authors discussed with individual artists the method of providing information via SNS. Second, the study observed how individual artists provided information via SNS to SNS users. Third, a questionnaire survey was conducted on concert visitors, particularly on their source of information for such events, for analysis. Lastly, the authors examined users' reactions to SNS content posted by the individual artists. The results indicated that 88.7% of the surveyed visitors used SNS, but 67.1% of them obtained the concert information from flyers and friends' recommendation. This finding suggests that artists cannot expect to draw concert visitors who are not aware of such artists through SNS promotion. This information-sharing method may be effective for visitors who have come to an artist's performance at least once. In other words, a hybrid method combining traditional media and SNS would be more effective. If artists posted richer and more varied content on SNS, they could attract more users' attention. Further, different music genres may be a factor in the difference in fans' preference for obtaining information.

Original languageEnglish
Title of host publicationProceedings - 2015 IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015
EditorsSachio Hirokawa, Kiyota Hashimoto, Tokuro Matsuo, Tsunenori Mine
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages160-165
Number of pages6
ISBN (Electronic)9781479999583
DOIs
Publication statusPublished - Jan 6 2016
Event4th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2015 - Okayama, Japan
Duration: Jul 12 2015Jul 16 2015

Publication series

NameProceedings - 2015 IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015

Other

Other4th IIAI International Congress on Advanced Applied Informatics, IIAI-AAI 2015
CountryJapan
CityOkayama
Period7/12/157/16/15

All Science Journal Classification (ASJC) codes

  • Information Systems
  • Computer Networks and Communications
  • Computer Science Applications
  • Computer Vision and Pattern Recognition

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  • Cite this

    Sato, S., Watanabe, Y., & Ishita, E. (2016). Evaluating Individual Artists' Use of SNS as a Method for Providing Information. In S. Hirokawa, K. Hashimoto, T. Matsuo, & T. Mine (Eds.), Proceedings - 2015 IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015 (pp. 160-165). [7373894] (Proceedings - 2015 IIAI 4th International Congress on Advanced Applied Informatics, IIAI-AAI 2015). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/IIAI-AAI.2015.211