Food safety perception and consumption decision: A positive analysis on individuals' consumer in Tianjin City

Zhigang Wang, Tomoyuki Yutaka, Susumu Fukuda, Satoshi Kai

Research output: Contribution to journalReview article

1 Citation (Scopus)


Using the data from a survey conducted among consumers in Tianjin City, this paper examines how the individual consumer attributes effects their food safety perception and consumption behavior. In this study, as the consumption decision model of food safety, a probit model is used to analyze the relations mentioned above. The evidence from the food safety market provides substantial support for the view that consumers have different reactions to food safety perception and consumption according to their attributes. As a result, the main significant variables affecting the food safety perception and consumption (ready-to- consumption), living environment, education level and income, are the primary determinants of food safety consumption. This conclusion suggests that it is necessary to remove thoroughly the discrimination between cities and villages, to share an equal right to receive education, and to establish a rational and fair income distribution system in China, in order to enhance the consumers' comprehension of food safety and promote individual consumers' welfare.

Original languageEnglish
Pages (from-to)469-475
Number of pages7
JournalJournal of the Faculty of Agriculture, Kyushu University
Issue number2
Publication statusPublished - Feb 1 2003


All Science Journal Classification (ASJC) codes

  • Biotechnology
  • Agronomy and Crop Science

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