Japanese agricultural exports have been increasing in recent years. Meanwhile, it have been pointed that export strategy of agricultural co-operatives had changed from export for supply and demand adjustment in the domestic market to export for a source of earnings by itself. Firstly, this paper theoretically analyzes three behavioral criteria of export activities that are: 1) revenue chasing criterion, 2) collaborative export criterion and 3) price chasing criterion. Secondly, the derived theoretical export amounts of each criterion are simulated and compared to actual export amounts in the case of Japanese yam from 2003 to 2010. The results show that the price chasing criterion is the most consistent with the actual exporting behavior of co-operatives. Theoretically, however, this criterion is not rational for duopolistic domestic suppliers in a market abroad. This study indicates that exporting supply and demand adjustment is still effective. Changing the strategy from price chasing to revenue chasing will increase amount of export as well as total profit of Japanese production area.
|Translated title of the contribution||Japanese Agricultural Co-operatives' Behavior of Vegetable and Fruit Export: A Theory and the Test in the Case of Japanese Yam|
|Number of pages||12|
|Publication status||Published - Apr 2014|