TY - JOUR
T1 - Modeling Willingness to Pay for Coastal Tourism Resource Protection in Ko Chang Marine National Park, Thailand
AU - Piriyapada, Sunida
AU - Wang, Erda
N1 - Funding Information:
This work was supported by the National Natural Science Foundation of China Grant No. [70871014] and No. [71271040], and the Institution of High Education Doctor Subject Special Research Fund, Ministry of Education, the People’s Republic of China.
Publisher Copyright:
© 2014, © 2014 Asia Pacific Tourism Association.
PY - 2015/5/4
Y1 - 2015/5/4
N2 - The value of non-market resources is important information for the nature-based park investment and management. In this paper, we estimate visitors' willingness to pay (WTP) an entrance fee for beach resource protection of the Ko Chang Marine Park in Thailand using a standard contingent valuation method of a single-bounded (SB) and double-bounded (DB) dichotomous choice format. An on-site stratified sampling survey of 409 beach visitors was conducted at the park along the White Sand Beach shoreline. By comparing the two survey methods, the average WTP for a Thai beach visitor is about $12.01 under the SB elicitation survey and $7.27 per adult per visit under the DB elicitation method, respectively. It turns out that the foreign visitors' WTP is twice as much as that of Thai visitors' WTP. These can be translated to the lower and upper bounds of an aggregated value ranging between $10.33 million and $17.41 million per annum. The policy implications for the park management are addressed.
AB - The value of non-market resources is important information for the nature-based park investment and management. In this paper, we estimate visitors' willingness to pay (WTP) an entrance fee for beach resource protection of the Ko Chang Marine Park in Thailand using a standard contingent valuation method of a single-bounded (SB) and double-bounded (DB) dichotomous choice format. An on-site stratified sampling survey of 409 beach visitors was conducted at the park along the White Sand Beach shoreline. By comparing the two survey methods, the average WTP for a Thai beach visitor is about $12.01 under the SB elicitation survey and $7.27 per adult per visit under the DB elicitation method, respectively. It turns out that the foreign visitors' WTP is twice as much as that of Thai visitors' WTP. These can be translated to the lower and upper bounds of an aggregated value ranging between $10.33 million and $17.41 million per annum. The policy implications for the park management are addressed.
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U2 - 10.1080/10941665.2014.904806
DO - 10.1080/10941665.2014.904806
M3 - Article
AN - SCOPUS:84929045661
SN - 1094-1665
VL - 20
SP - 515
EP - 540
JO - Asia Pacific Journal of Tourism Research
JF - Asia Pacific Journal of Tourism Research
IS - 5
ER -
