Preference for Locally Grown or Imported Fruit Among the Millennial Generation in Johor, Malaysia

Rika Terano, Zainalabidin Mohamed, Golnaz Rezai, Zakiah Hanum

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were interviewed by using a structured questionnaire to collect information related to their fruit preferences and choices. The millennium generation in Malaysia, especially the Malay living in Johor, were surveyed as a representation of future consumers of fruit and their subsequent choices and demand. Factor analysis was carried out on statements regarding consumer preferences on choices of local or imported fruit. Five factors were identified as the outstanding consumer preferences for fruits. Demographic profiles of the respondents such as family size, and dimension of fruit preferences, including country of origin, perceived quality, and environmental concerns, were important factors that affect consumers’ purchasing behavior in choosing locally grown or imported fruits. Logit regression indicated that family size, country of origin product quality, perceived quality, and variety of fruits will likely influence the preferences for fruit among the younger generation.

Original languageEnglish
Pages (from-to)891-904
Number of pages14
JournalJournal of Food Products Marketing
Volume22
Issue number8
DOIs
Publication statusPublished - Nov 16 2016

Fingerprint

Malaysia
Fruit
fruits
consumer preferences
family size
demographic statistics
Demography
consumer expenditure
product quality
Statistical Factor Analysis
socioeconomics
questionnaires
Consumer Behavior

All Science Journal Classification (ASJC) codes

  • Food Science
  • Business and International Management
  • Marketing

Cite this

Preference for Locally Grown or Imported Fruit Among the Millennial Generation in Johor, Malaysia. / Terano, Rika; Mohamed, Zainalabidin; Rezai, Golnaz; Hanum, Zakiah.

In: Journal of Food Products Marketing, Vol. 22, No. 8, 16.11.2016, p. 891-904.

Research output: Contribution to journalArticle

Terano, Rika ; Mohamed, Zainalabidin ; Rezai, Golnaz ; Hanum, Zakiah. / Preference for Locally Grown or Imported Fruit Among the Millennial Generation in Johor, Malaysia. In: Journal of Food Products Marketing. 2016 ; Vol. 22, No. 8. pp. 891-904.
@article{149b69ca6a2742b78a3c3cfaab50d733,
title = "Preference for Locally Grown or Imported Fruit Among the Millennial Generation in Johor, Malaysia",
abstract = "This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were interviewed by using a structured questionnaire to collect information related to their fruit preferences and choices. The millennium generation in Malaysia, especially the Malay living in Johor, were surveyed as a representation of future consumers of fruit and their subsequent choices and demand. Factor analysis was carried out on statements regarding consumer preferences on choices of local or imported fruit. Five factors were identified as the outstanding consumer preferences for fruits. Demographic profiles of the respondents such as family size, and dimension of fruit preferences, including country of origin, perceived quality, and environmental concerns, were important factors that affect consumers’ purchasing behavior in choosing locally grown or imported fruits. Logit regression indicated that family size, country of origin product quality, perceived quality, and variety of fruits will likely influence the preferences for fruit among the younger generation.",
author = "Rika Terano and Zainalabidin Mohamed and Golnaz Rezai and Zakiah Hanum",
year = "2016",
month = "11",
day = "16",
doi = "10.1080/10454446.2015.1072868",
language = "English",
volume = "22",
pages = "891--904",
journal = "Journal of Food Products Marketing",
issn = "1045-4446",
publisher = "Routledge",
number = "8",

}

TY - JOUR

T1 - Preference for Locally Grown or Imported Fruit Among the Millennial Generation in Johor, Malaysia

AU - Terano, Rika

AU - Mohamed, Zainalabidin

AU - Rezai, Golnaz

AU - Hanum, Zakiah

PY - 2016/11/16

Y1 - 2016/11/16

N2 - This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were interviewed by using a structured questionnaire to collect information related to their fruit preferences and choices. The millennium generation in Malaysia, especially the Malay living in Johor, were surveyed as a representation of future consumers of fruit and their subsequent choices and demand. Factor analysis was carried out on statements regarding consumer preferences on choices of local or imported fruit. Five factors were identified as the outstanding consumer preferences for fruits. Demographic profiles of the respondents such as family size, and dimension of fruit preferences, including country of origin, perceived quality, and environmental concerns, were important factors that affect consumers’ purchasing behavior in choosing locally grown or imported fruits. Logit regression indicated that family size, country of origin product quality, perceived quality, and variety of fruits will likely influence the preferences for fruit among the younger generation.

AB - This study attempts to explore factors influencing the choice of locally grown or imported fruits among young Malaysians. It investigates how consumer preference, socioeconomics, and demographic profiles can affect their choice of which fruit category they pick. Five hundred respondents were interviewed by using a structured questionnaire to collect information related to their fruit preferences and choices. The millennium generation in Malaysia, especially the Malay living in Johor, were surveyed as a representation of future consumers of fruit and their subsequent choices and demand. Factor analysis was carried out on statements regarding consumer preferences on choices of local or imported fruit. Five factors were identified as the outstanding consumer preferences for fruits. Demographic profiles of the respondents such as family size, and dimension of fruit preferences, including country of origin, perceived quality, and environmental concerns, were important factors that affect consumers’ purchasing behavior in choosing locally grown or imported fruits. Logit regression indicated that family size, country of origin product quality, perceived quality, and variety of fruits will likely influence the preferences for fruit among the younger generation.

UR - http://www.scopus.com/inward/record.url?scp=84966702467&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84966702467&partnerID=8YFLogxK

U2 - 10.1080/10454446.2015.1072868

DO - 10.1080/10454446.2015.1072868

M3 - Article

VL - 22

SP - 891

EP - 904

JO - Journal of Food Products Marketing

JF - Journal of Food Products Marketing

SN - 1045-4446

IS - 8

ER -