利用する情報媒体と形成される企業イメージの関係

Translated title of the contribution: Relationship Between Information Media and Corporate Images

平野 雄宇, 田村 良一

Research output: Contribution to journalArticle

Abstract

This study examined if the difference in information media created differences in the corporate image. Using a questionnaire survey, 112 university students were asked to evaluate images recalled by the information media they use and terms of evaluation from the names of three cellular phone carriers. The result revealed that consumers could be classified into some groups according to the features of information media they used. Although there was not much difference in the images according to the terms of evaluation used, the difference was considerable in the image evaluation of the matters recalled. Consumers have common corporate images apart from the matters recalled and obtain information from various media through these images.
Translated title of the contributionRelationship Between Information Media and Corporate Images
Original languageUndefined/Unknown
Pages (from-to)157-157
Number of pages1
Journal日本デザイン学会研究発表大会概要集
Volume53
Issue number0
DOIs
Publication statusPublished - 2006

Fingerprint

Dive into the research topics of 'Relationship Between Information Media and Corporate Images'. Together they form a unique fingerprint.

Cite this