Scents boost preference for novel fruits

Yuki Yamada, Kyoshiro Sasaki, Satomi Kunieda, Yuji Wada

Research output: Contribution to journalArticle

10 Citations (Scopus)

Abstract

When faced with a novel food, multisensory information that includes appearance and smell is a very important cue for preference, categorization, and the decision of whether or not to eat it. We elucidated whether olfactory information leads to biased visual categorization of and preference for fruits, even when odors are presented subliminally. We employed morphed images of strawberries and tomatoes combined with their corresponding odorants as stimuli. Participants were asked to categorize the images into either of two categories, to evaluate their preference for each visual image, and to judge the presence/absence of the odor. Results demonstrated that visual categorization was not affected by the odor manipulation; however, preference for uncategorizable images increased when odors were presented regardless of the participant's awareness of the odor. Our findings suggest that visual preference for novel fruits is based on both conscious and unconscious olfactory processing regarding edibility.

Original languageEnglish
Pages (from-to)102-107
Number of pages6
JournalAppetite
Volume81
DOIs
Publication statusPublished - Oct 1 2014

Fingerprint

Fruit
Fragaria
Smell
Lycopersicon esculentum
Cues
Odorants
Food

All Science Journal Classification (ASJC) codes

  • Psychology(all)
  • Nutrition and Dietetics

Cite this

Scents boost preference for novel fruits. / Yamada, Yuki; Sasaki, Kyoshiro; Kunieda, Satomi; Wada, Yuji.

In: Appetite, Vol. 81, 01.10.2014, p. 102-107.

Research output: Contribution to journalArticle

Yamada, Y, Sasaki, K, Kunieda, S & Wada, Y 2014, 'Scents boost preference for novel fruits', Appetite, vol. 81, pp. 102-107. https://doi.org/10.1016/j.appet.2014.06.006
Yamada, Yuki ; Sasaki, Kyoshiro ; Kunieda, Satomi ; Wada, Yuji. / Scents boost preference for novel fruits. In: Appetite. 2014 ; Vol. 81. pp. 102-107.
@article{be8244dec3c54637b97432607d93ecc8,
title = "Scents boost preference for novel fruits",
abstract = "When faced with a novel food, multisensory information that includes appearance and smell is a very important cue for preference, categorization, and the decision of whether or not to eat it. We elucidated whether olfactory information leads to biased visual categorization of and preference for fruits, even when odors are presented subliminally. We employed morphed images of strawberries and tomatoes combined with their corresponding odorants as stimuli. Participants were asked to categorize the images into either of two categories, to evaluate their preference for each visual image, and to judge the presence/absence of the odor. Results demonstrated that visual categorization was not affected by the odor manipulation; however, preference for uncategorizable images increased when odors were presented regardless of the participant's awareness of the odor. Our findings suggest that visual preference for novel fruits is based on both conscious and unconscious olfactory processing regarding edibility.",
author = "Yuki Yamada and Kyoshiro Sasaki and Satomi Kunieda and Yuji Wada",
year = "2014",
month = "10",
day = "1",
doi = "10.1016/j.appet.2014.06.006",
language = "English",
volume = "81",
pages = "102--107",
journal = "Appetite",
issn = "0195-6663",
publisher = "Academic Press Inc.",

}

TY - JOUR

T1 - Scents boost preference for novel fruits

AU - Yamada, Yuki

AU - Sasaki, Kyoshiro

AU - Kunieda, Satomi

AU - Wada, Yuji

PY - 2014/10/1

Y1 - 2014/10/1

N2 - When faced with a novel food, multisensory information that includes appearance and smell is a very important cue for preference, categorization, and the decision of whether or not to eat it. We elucidated whether olfactory information leads to biased visual categorization of and preference for fruits, even when odors are presented subliminally. We employed morphed images of strawberries and tomatoes combined with their corresponding odorants as stimuli. Participants were asked to categorize the images into either of two categories, to evaluate their preference for each visual image, and to judge the presence/absence of the odor. Results demonstrated that visual categorization was not affected by the odor manipulation; however, preference for uncategorizable images increased when odors were presented regardless of the participant's awareness of the odor. Our findings suggest that visual preference for novel fruits is based on both conscious and unconscious olfactory processing regarding edibility.

AB - When faced with a novel food, multisensory information that includes appearance and smell is a very important cue for preference, categorization, and the decision of whether or not to eat it. We elucidated whether olfactory information leads to biased visual categorization of and preference for fruits, even when odors are presented subliminally. We employed morphed images of strawberries and tomatoes combined with their corresponding odorants as stimuli. Participants were asked to categorize the images into either of two categories, to evaluate their preference for each visual image, and to judge the presence/absence of the odor. Results demonstrated that visual categorization was not affected by the odor manipulation; however, preference for uncategorizable images increased when odors were presented regardless of the participant's awareness of the odor. Our findings suggest that visual preference for novel fruits is based on both conscious and unconscious olfactory processing regarding edibility.

UR - http://www.scopus.com/inward/record.url?scp=84903627145&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84903627145&partnerID=8YFLogxK

U2 - 10.1016/j.appet.2014.06.006

DO - 10.1016/j.appet.2014.06.006

M3 - Article

VL - 81

SP - 102

EP - 107

JO - Appetite

JF - Appetite

SN - 0195-6663

ER -