YouTuberの動画における視聴者に選択されるサムネイル画像とタイトルの研究

Translated title of the contribution: Study on Thumbnail Images and Titles Selected by Viewers in YouTuber's Videos

佐藤 亮介, 田村 良一

Research output: Contribution to journalArticlepeer-review

Abstract

<p>In order to increase the number of videos playback, we researched on the thumbnail images and the titles which were selected by the viewers. We built the samples and conducted the questionnaires in order to reveal the factors that make a great influence on the evaluation and be clear about the positive levels. We revealed the viewers decide the videos under the influence of the images rather than sentences and words. Also, Images factors are particularly effective for males. On the other hand, females are more affected by sentences and words than males. This research revealed the guidelines that YouTuber creates thumbnail images and titles and the elements to incorporate according to the target the males or the females. As a starting point of this research, we will be able to conduct more detailed research on thumbnail images and titles. </p>
Translated title of the contributionStudy on Thumbnail Images and Titles Selected by Viewers in YouTuber's Videos
Original languageJapanese
Pages (from-to)139-145
Number of pages7
JournalTransactions of Japan Society of Kansei Engineering
Volume18
Issue number1
DOIs
Publication statusPublished - 2019

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