「交流」の観点からみた消費者の選好構造: 一眼レフカメラの選好を例として

Translated title of the contribution: The Preference Structure of Consumer from the View Point of 'Transaction': The Study of Preference in Single-Lens Reflex Camera

田村 良一, 杉山 和雄, 山中 敏正

Research output: Contribution to journalArticlepeer-review

Abstract

This paper concerns with the preference in singlelens reflex cameras through applying 'transaction' between man and man to between consumer and product. It was found that 'Ego-gram' and Life-style signify other sides of the attitude comparing the formula of attitude of Fishbein. Until now, preference was mainly explained by Life-style. But it was found that classifying consumers by 'Ego-gram' explains preference more properly than classifying consumers by Life-style. And if estimated items are corresponded to ego, it was found that 'natural transaction' between consumer and preference in single-lens reflex camera. As the result, the way to develop of products from the point of view of Life-style has been only method, but it is able to suggest to develop of products from the point of view of 'transaction' between consumer and product.
Translated title of the contributionThe Preference Structure of Consumer from the View Point of 'Transaction': The Study of Preference in Single-Lens Reflex Camera
Original languageJapanese
Pages (from-to)17-24
Number of pages8
Journalデザイン学研究
Volume40
Issue number2
DOIs
Publication statusPublished - 1993

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