抄録
This study is to present the role of a designer in the local branding through the viewpoint of the authorization requirements for the local-food brand. At first, authorization requirements (hypothesis) for the local-food brand were derived from the recognition system of 9 local governments by content analysis. Then, the hypothesis was tested to local organizations by interview investigation. In conclusion, the roles of designers which are the brand resource survey, marketing, promotion planning, package design and etc. were derived from the research.
| 寄稿の翻訳タイトル | Role of Designer through Viewpoint of Authorization Requirement for Local-food Brand |
|---|---|
| 本文言語 | 未定義/不明 |
| ページ（範囲） | 28 |
| ジャーナル | 日本デザイン学会研究発表大会概要集 |
| 巻 | 59 |
| 号 | 0 |
| DOI | |
| 出版ステータス | 出版済み - 2012 |