ネットショッピングにおける消費者購買認識の構造分析:─韓国における生鮮食品を事例として─

金 鍾和, 森高 正博, 福田 晋, 尹 ソク重

研究成果: Contribution to journalArticle査読

抄録

The purposes of this study are to explain and identify which factors affect the fresh food purchasing intentions of the consumers by using the internet shopping mall. A survey of 295 South Korean internet shopping consumers was carried out in July 2011. For these matters, a TAM (Technology Acceptance Model)-TPB (Theory of Planned Behavior) integration model was used (the TAM measures the individual's new technology adoption while the TPB measures the human behavior of the consumer respectively). Results using the TAM confirm that the purchasing intentions of the consumers were significantly influenced by three external variables (Technical characteristics of the internet shopping mall, Personal characteristics of user and confidence toward the internet shopping mall). Additionally, using the TPB, Perceived behavioral control (PBC) was found significant.
寄稿の翻訳タイトルA Structure Analysis of Consumer Purchasing Perceptions in the Internet Shopping::In Case of the Fresh Food in South Korea
本文言語Japanese
ページ(範囲)382-393
ページ数12
ジャーナルフードシステム研究
19
4
DOI
出版ステータス出版済み - 2013

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