Application of Gamification to Online Survey Forms: Development of Digital Template System 'Bingo Survey' and Evaluation

Naoya Kuwamura, Miharu Fuyuno, Riichi Yoshimura

研究成果: Chapter in Book/Report/Conference proceedingConference contribution

抄録

Nowadays, online surveys are commonly used in business and academic contexts with the widespread use of digital devices. However, problems around online surveys, such as reliability issues and frequent withdrawals of respondents have also been reported. Previous studies suggest that gamification is one of the effective solutions to these problems, and it was reported that gamified online surveys were beneficial in increasing respondents' motivation, response rates, and quality of responses. Despite the benefits, previous studies also pointed out that making a gamified survey took a lot of effort, and in some cases, game elements lowered the quality of responses. This study aims to develop a template system for gamified online survey forms and approach these problems. We applied an interactive digital Bingo game to online survey forms, with some other gamification elements such as instant feedback, score, and ranking. The system 'Bingo Survey' was a digital template system for making a gamified online survey form. It was developed with TypeScript, React, and AWS Amplify. An experiment was performed to evaluate the effectiveness of the suggested system. 62 participants participated in the experiment. Each participant accessed online questionnaire form. Several conditions were set to compare forms made through our template system and traditional online survey forms. Participants, randomly divided into the conditions, answered experimental online questionnaires, and evaluated the effectiveness of the online survey form. As a result, the forms made with the suggested system were highly evaluated than the traditional online survey forms, for their enjoyability, effects for increasing motivation, and higher response rates for optional free comment sections. Furthermore, it was noticed that there were no significant differences regarding the quality of response values in the experimental questionnaires between the conditions.

本文言語英語
ホスト出版物のタイトルProceedings - 2021 Nicograph International, NicoInt 2021
出版社Institute of Electrical and Electronics Engineers Inc.
ページ62-69
ページ数8
ISBN(電子版)9781665439541
DOI
出版ステータス出版済み - 7 2021
イベント20th Nicograph International, NicoInt 2021 - Virtual, Online, 日本
継続期間: 7 9 20217 10 2021

出版物シリーズ

名前Proceedings - 2021 Nicograph International, NicoInt 2021

会議

会議20th Nicograph International, NicoInt 2021
国/地域日本
CityVirtual, Online
Period7/9/217/10/21

All Science Journal Classification (ASJC) codes

  • コンピュータ サイエンスの応用
  • 信号処理
  • メディア記述

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