航空会社のデザイン戦略立案のための基礎的研究

研究成果: Contribution to journalArticle査読

抄録

In this study, on the basis of a new airline service between Haneda Airport and Fukuoka Airport, questionnaire surveys were carried out toward college students regarded as one of the customers to obtain the impression of Star Flyer Inc.(SFJ) and three competitive companies and the criteria for choice of the airline, and then a design strategy for SFJ in the future was examined by analyzing survey results. As for a design strategy for SFJ in the future, it is concluded that the current directionality should be maintained for "A Design for Tangibles" which reflects in the evaluation of Image. On the other hand, for "A Design for Intangibles" which reflects to evaluation of Experiential Value, it is demanded to develop and push better service that provides comfortable feeling, security and the sense of fulfillment.
寄稿の翻訳タイトルBasic Study on Planning of Design Strategy for an Airline
本文言語日本語
ページ(範囲)92-92
ページ数1
ジャーナル日本デザイン学会研究発表大会概要集
58
0
DOI
出版ステータス出版済み - 2011

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