Consumers’ Shopping Preferences for Retail Format Choice Between Modern and Traditional Retails in Malaysia

Rika Terano, Rafidah Yahya, Zainalabidin Mohamed, Sahbani Bin Saimin

研究成果: Contribution to journalArticle査読

9 被引用数 (Scopus)

抄録

The retail landscape in Malaysia is transforming from a traditional to a modern retail format. The large retailers are increasing their dominance over small shops in the country by offering their customers a wide stock of fresh food products. The small shops are still surviving, although with difficulty, and they continue to provide a choice of shopping venue. The objective of this study is to show the advantages of both the modern and traditional retailers that are available to Malaysian consumers and to investigate what determines consumers’ shopping preferences for their retail format. A structured questionnaire was constructed to gather shopping preferences from 650 respondents in Selangor. Descriptive analysis, factor analysis, and binary logit model were used to analyze the data. The results show that sociodemographic variables such as age, education, being accompanied by children while shopping, and family size as well as packaging, store environment, and price of products have influence on retail format choice.

本文言語英語
ページ(範囲)179-192
ページ数14
ジャーナルJournal of Food Products Marketing
20
DOI
出版ステータス出版済み - 10 1 2014
外部発表はい

All Science Journal Classification (ASJC) codes

  • ビジネスおよび国際経営
  • 食品科学
  • マーケティング

フィンガープリント

「Consumers’ Shopping Preferences for Retail Format Choice Between Modern and Traditional Retails in Malaysia」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル