Customer behavior analysis on after getting off the train based on usage histories of smart IC card

Akifumi Kiyohiro, Kohei Yamaguchi, He Gao, Hiroyuki Nakamura, Tsunenori Mine

研究成果: Chapter in Book/Report/Conference proceedingConference contribution

2 被引用数 (Scopus)

抄録

Capturing people's behavior patterns, such as purchase patterns or shop-around-behavior patterns, are big marketing concern since such patterns are good resources to invent new marketing services. To this end, a lot of studies using POS (Points Of Sales) data have been conducted to extract purchase behaviors for CRM (Customer Relation Management). In addition, since a lot of widespread sensor devices, smart cards or mobile phones have become available recently, anyone can try to analyze pedestrians' trajectories obtained from GPS data and extract people's behavior patterns. However, only few research has been conducted to analyze relationships between boarding and purchase behaviors based on usage histories of smart IC cards. This paper presents case studies of purchase behavior analysis based on usage histories of smart IC cards, especially focusing on purchase behaviors of passengers who just get off trains.

本文言語英語
ホスト出版物のタイトルProceedings - 2014 IIAI 3rd International Conference on Advanced Applied Informatics, IIAI-AAI 2014
出版社Institute of Electrical and Electronics Engineers Inc.
ページ269-274
ページ数6
ISBN(電子版)9781479941735
DOI
出版ステータス出版済み - 1 1 2014
イベント3rd IIAI International Conference on Advanced Applied Informatics, IIAI-AAI 2014 - Kitakyushu, 日本
継続期間: 8 31 20149 4 2014

出版物シリーズ

名前Proceedings - 2014 IIAI 3rd International Conference on Advanced Applied Informatics, IIAI-AAI 2014

その他

その他3rd IIAI International Conference on Advanced Applied Informatics, IIAI-AAI 2014
国/地域日本
CityKitakyushu
Period8/31/149/4/14

All Science Journal Classification (ASJC) codes

  • 情報システム

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