TY - GEN
T1 - Customer behavior analysis on after getting off the train based on usage histories of smart IC card
AU - Kiyohiro, Akifumi
AU - Yamaguchi, Kohei
AU - Gao, He
AU - Nakamura, Hiroyuki
AU - Mine, Tsunenori
PY - 2014/1/1
Y1 - 2014/1/1
N2 - Capturing people's behavior patterns, such as purchase patterns or shop-around-behavior patterns, are big marketing concern since such patterns are good resources to invent new marketing services. To this end, a lot of studies using POS (Points Of Sales) data have been conducted to extract purchase behaviors for CRM (Customer Relation Management). In addition, since a lot of widespread sensor devices, smart cards or mobile phones have become available recently, anyone can try to analyze pedestrians' trajectories obtained from GPS data and extract people's behavior patterns. However, only few research has been conducted to analyze relationships between boarding and purchase behaviors based on usage histories of smart IC cards. This paper presents case studies of purchase behavior analysis based on usage histories of smart IC cards, especially focusing on purchase behaviors of passengers who just get off trains.
AB - Capturing people's behavior patterns, such as purchase patterns or shop-around-behavior patterns, are big marketing concern since such patterns are good resources to invent new marketing services. To this end, a lot of studies using POS (Points Of Sales) data have been conducted to extract purchase behaviors for CRM (Customer Relation Management). In addition, since a lot of widespread sensor devices, smart cards or mobile phones have become available recently, anyone can try to analyze pedestrians' trajectories obtained from GPS data and extract people's behavior patterns. However, only few research has been conducted to analyze relationships between boarding and purchase behaviors based on usage histories of smart IC cards. This paper presents case studies of purchase behavior analysis based on usage histories of smart IC cards, especially focusing on purchase behaviors of passengers who just get off trains.
UR - http://www.scopus.com/inward/record.url?scp=84918509580&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84918509580&partnerID=8YFLogxK
U2 - 10.1109/IIAI-AAI.2014.63
DO - 10.1109/IIAI-AAI.2014.63
M3 - Conference contribution
AN - SCOPUS:84918509580
T3 - Proceedings - 2014 IIAI 3rd International Conference on Advanced Applied Informatics, IIAI-AAI 2014
SP - 269
EP - 274
BT - Proceedings - 2014 IIAI 3rd International Conference on Advanced Applied Informatics, IIAI-AAI 2014
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 3rd IIAI International Conference on Advanced Applied Informatics, IIAI-AAI 2014
Y2 - 31 August 2014 through 4 September 2014
ER -