Digital divide

The amazing facts at the bop

Salahuddin Muhammad Salim Zabir, Ashir Uddin Ahmed, Hiroto Yasuura

研究成果: 著書/レポートタイプへの貢献会議での発言

4 引用 (Scopus)

抄録

About four billion or 69% of world population survives on an average per head daily earning of less than or equal to USD 2 or in Purchasing Power Parity (PPP) terms, annual income of USD 1500 or less. Such income group is referred to as the Base or Bottom of the Pyramid (BoP). It is conceivable that people belonging to the BoP struggle for their existence with the little income that they have. Therefore, as per conventional wisdom, they are less likely to care for adopting Information and Communication Technology (ICT) which is apparently expensive and not directly related to their basic needs for survival. In this paper, we present some facts that amazingly contradict this somewhat naive perception. We argue that people at the BOP are not any less curious about ICT than the higher income groups. If a technology is properly focused to the needs of this group and is marketed with an appropriate business model, the people at BoP are willing to spend even more money for the state of the art technology. Our assertions are based on literature review and field survey that we conducted during January and February 2008 in the BOP population of our representative country Bangladesh.

元の言語英語
ホスト出版物のタイトルMCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008
ページ155-162
ページ数8
出版物ステータス出版済み - 2008
イベントICT, Society and Human Beings 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems - Amsterdam, オランダ
継続期間: 7 22 20087 24 2008

その他

その他ICT, Society and Human Beings 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems
オランダ
Amsterdam
期間7/22/087/24/08

Fingerprint

digital divide
Technology
income
communication technology
information technology
Communication
Bangladesh
purchasing power
Group
basic need
world population
Purchasing
Parity
Population
wisdom
money
isofenphos
Digital Divide
Industry

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Information Systems
  • Social Psychology
  • Human Factors and Ergonomics

これを引用

Zabir, S. M. S., Ahmed, A. U., & Yasuura, H. (2008). Digital divide: The amazing facts at the bop. : MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008 (pp. 155-162)

Digital divide : The amazing facts at the bop. / Zabir, Salahuddin Muhammad Salim; Ahmed, Ashir Uddin; Yasuura, Hiroto.

MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008. 2008. p. 155-162.

研究成果: 著書/レポートタイプへの貢献会議での発言

Zabir, SMS, Ahmed, AU & Yasuura, H 2008, Digital divide: The amazing facts at the bop. : MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008. pp. 155-162, ICT, Society and Human Beings 2008, MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems, Amsterdam, オランダ, 7/22/08.
Zabir SMS, Ahmed AU, Yasuura H. Digital divide: The amazing facts at the bop. : MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008. 2008. p. 155-162
Zabir, Salahuddin Muhammad Salim ; Ahmed, Ashir Uddin ; Yasuura, Hiroto. / Digital divide : The amazing facts at the bop. MCCSIS'08 - IADIS Multi Conference on Computer Science and Information Systems; Proceedings of ICT, Society and Human Beings 2008. 2008. pp. 155-162
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