Factors influencing consumption decision of fresh fruits from Malaysia: A case of foreign nationals in Malaysia

C. Suntharalingam, R. Terano

研究成果: ジャーナルへの寄稿記事

抄録

This study was carried out as a move to increase Malaysia's fruit exports. The purpose of this study was to identify factors that influence the consumption decision of foreign nationals in Malaysia as move to understand their behavior and pattern in purchasing fresh fruits from Malaysia. This study was carried out in Malaysia among foreign nationals and it was found to be the first of its nature to be carried out in Malaysia. A total of eighty three respondents participated in six focus group discussions. Data was analyzed via exploratory factor analysis which is commonly used in examining consumer preferences and behavior. The three factors identified in influencing the consumption decision of Malaysian fresh fruits among foreign nationals were (1) price and fruit intrinsic attributes; (2) fruit physical aspects and uniqueness; and (3) occasion, familiarity and user status.

元の言語英語
ページ(範囲)1437-1444
ページ数8
ジャーナルInternational Food Research Journal
24
発行部数4
出版物ステータス出版済み - 1 1 2017

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Malaysia
raw fruit
Fruit
fruits
consumer behavior
focus groups
consumer preferences
purchasing
Focus Groups
Statistical Factor Analysis
Consumer Behavior

All Science Journal Classification (ASJC) codes

  • Food Science

これを引用

Factors influencing consumption decision of fresh fruits from Malaysia : A case of foreign nationals in Malaysia. / Suntharalingam, C.; Terano, R.

:: International Food Research Journal, 巻 24, 番号 4, 01.01.2017, p. 1437-1444.

研究成果: ジャーナルへの寄稿記事

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