Management of trust' as intellectual property: Analysis with a questionnaire survey for the intellectual property sector in pharmaceutical enterprises

Kaori Shinozaki, Akiya Nagata

研究成果: 書籍/レポート タイプへの寄稿会議への寄与

抄録

This paper notices the trust as social capital, and then attempts to investigate how it is treated in the discussion on the intellectual property management. Furthermore, this study makes clear enterprises' cognitions and approaches on trust, and then considers to a method of the management of trust based on the data obtained through a survey conducted with questionnaires on pharmaceutical enterprises in Japan. Trust as intellectual property resides in not particular individuals or organizations but such subjects as between an enterprise and their customers. The past framework on the concept of intellectual property doesn't capture the trust existed in among these subjects. This point may cause a limitation to the existing frameworks. As to enterprises' cognition on trust, almost all of enterprises reply to the same answers. But as to the approaches answer tendency are different. We can show a method of management of trust based on these results. (c) 2006 PICMET.

本文言語英語
ホスト出版物のタイトルPICMET '06 - Portland International Center for Management of Engineering and Technology, Proceedings Technology Management for the Global Future
ページ531-534
ページ数4
DOI
出版ステータス出版済み - 2006
イベントPICMET '06 - Technology Management for the Global Future - Istanbul, トルコ
継続期間: 7月 8 20067月 13 2006

出版物シリーズ

名前Portland International Conference on Management of Engineering and Technology
2

その他

その他PICMET '06 - Technology Management for the Global Future
国/地域トルコ
CityIstanbul
Period7/8/067/13/06

!!!All Science Journal Classification (ASJC) codes

  • 工学(全般)
  • 戦略と経営

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