Modeling of Consumers' Preferences for Regular Coffee Samples and Its Application to Product Design

Osamu Tominaga, Fumio Ito, Taizo Hanai, Hiroyuki Honda, Takeshi Kobayashi

研究成果: ジャーナルへの寄稿記事

5 引用 (Scopus)

抄録

A large-scale consumer test was made seeking preferences for regular coffee (RC). Based on preferences for 12 RC samples with various blend ratios of coffee beans, panels were divided into four preference clusters. Then, 88 RC samples were prepared and preferences against them were tested for clustered panels. To predict preference scores for each cluster, highly accurate models were constructed by applying a fuzzy neural network. We then conducted reverse estimation for optimum preference blends on each cluster by applying a genetic algorithm. The RC samples of optimum preference blends identified above were prepared and preference tests were again performed for the same panels. Those samples showed good preference scores and good agreement with predictions by models for each cluster. Consequently, this approach, consisting of consumer clustering and modeling for each cluster, provides an excellent tool for the rapid and efficient development of coffee products.

元の言語英語
ページ(範囲)281-285
ページ数5
ジャーナルFood Science and Technology Research
8
発行部数3
DOI
出版物ステータス出版済み - 1 1 2002

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Coffee
consumer preferences
Product design
coffee products
sampling
coffee beans
neural networks
Fuzzy neural networks
testing
prediction
Cluster Analysis
Consumer Behavior
Modeling
Consumer preferences
Genetic algorithms
Blends

All Science Journal Classification (ASJC) codes

  • Biotechnology
  • Food Science
  • Chemical Engineering(all)
  • Industrial and Manufacturing Engineering
  • Marketing

これを引用

Modeling of Consumers' Preferences for Regular Coffee Samples and Its Application to Product Design. / Tominaga, Osamu; Ito, Fumio; Hanai, Taizo; Honda, Hiroyuki; Kobayashi, Takeshi.

:: Food Science and Technology Research, 巻 8, 番号 3, 01.01.2002, p. 281-285.

研究成果: ジャーナルへの寄稿記事

Tominaga, Osamu ; Ito, Fumio ; Hanai, Taizo ; Honda, Hiroyuki ; Kobayashi, Takeshi. / Modeling of Consumers' Preferences for Regular Coffee Samples and Its Application to Product Design. :: Food Science and Technology Research. 2002 ; 巻 8, 番号 3. pp. 281-285.
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