A fundamental investigation was performed to develop a compact and simple desiccant ventilation unit which is one of the main components of a novel energy saving air-conditioning system. Water vapor in the air is adsorbed and/or desorbed to be controlled the humidity of supply air through a unit of an adsorbent rotor. A numerical simulation helps to understand the phenomena of heat and mass transfer in the rotor block. Overall transfer coefficients were estimated by performing both experiment and calculation. It was examined that the transient overall equivalent heat and mass transfer coefficient was not constant. It seems that both film fluid and diffusion resistance govern the coefficients in the block, and the influence of air flow on the time averaged coefficients is estimated by a considering the laminar forced convection from a flat plate. There is little difference of the coefficient between adsorption and desorption process. The correlation and fitting parameters are presented for prediction of the overall heat and mass transfer coefficients. The estimation accuracy was improved.