食の地域ブランド認定要件から観たデザイナーの役割

研究成果: Contribution to journalArticle査読

抄録

This study is to present the role of a designer in the local branding through the viewpoint of the authorization requirements for the local-food brand. At first, authorization requirements (hypothesis) for the local-food brand were derived from the recognition system of 9 local governments by content analysis. Then, the hypothesis was tested to local organizations by interview investigation. In conclusion, the roles of designers which are the brand resource survey, marketing, promotion planning, package design and etc. were derived from the research.
寄稿の翻訳タイトルRole of Designer through Viewpoint of Authorization Requirement for Local-food Brand
本文言語未定義
ページ(範囲)28
ジャーナル日本デザイン学会研究発表大会概要集
59
0
DOI
出版ステータス出版済み - 2012

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