Study on evaluation structure of special events in community - Case study on "Minoshima Project - Let's Go Out to Enjoy"

In an attempt to obtain effective guidelines for planning community events, this study examined the structure of rating special events held in communities by taking up "Minoshima Project - Let's Go Out to Enjoy", an experiment conducted by the Japanese Ministry of Land, Infrastructure and Transport in Minoshima, Hakata-ku, Fukuoka. Analysis of visitors' answers given a questionnaire survey revealed that planning and implementing projects that would enhance six items of evaluation (factor evaluation), "a. events are entertaining", "b. events are useful to boosts economy in the district", "e. events are fashionable" and "f. events enhance the unique character of the district", would improve the value of individual projects, and heighten the comprehensive evaluation of the event in community (MINOSHIMA Project). Study and analysis of community events and examination of evaluation items (factor evaluation) are believed to delineate the evaluation structure of community events.