テレビコマーシャルにおける音楽表現と映像表現の関係:日本と韓国の比較

岩宮 眞一郎

研究成果: Contribution to journalArticle査読

抄録

The relationship between musical and visual expressions represented in Japanese and Korean television commercials is examined. The categories of musical expressions (tempo, loudness, tonality, rhythm, and instrumentation), visual expressions (foreground of visual image, its behavior, and their background), and subject of commercials are analyzed statistically. The combinations of musical and visual expressions in both Japanese and Korean commercials are classified into four types; dynamic, gentle, daily, and anti-daily expressions. The combination of music and motion pictures is considered to be determined by similar principals in both countries. The subjective rating experiments of typical examples of these four-type commercials shows that they are also psychologically dynamic, gentle, daily, and anti-daily.
寄稿の翻訳タイトルThe relationship between musical and visual expressions represented in television commercials:Comparison between Japan and Korea
本文言語未定義
ページ(範囲)337-345
ページ数9
ジャーナル人間工学 = The Japanese journal of ergonomics
31
5
DOI
出版ステータス出版済み - 1995

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