Tourists' preferences of Chinese EDI in information search based on series of discriminant analysis of cross-cultural marketing

Li Zuozhi, Wang Erda

研究成果: Chapter in Book/Report/Conference proceedingConference contribution

抄録

Definitely, it is difficult to find either memorial or external information of tourism destinations for international, especially intercontinental tourists. But for them to be fronting variety of Chinese destination image, and to be attracted to some destinations, diversiform etourism websites developed by international travel agents are demonstrating a potent instrument. Accordingly, based on 78 English etourism websites picked from searched 3130 websites through Google Search, extracted 33 EDI characteristics designed independent variables are extracted. And depended on Alexa Traffic Details, the countries' usage percentages were obtained. Series of discriminant analysis (DA) were utilized to estimate the cross-cultural tourists' preferences of EDI determinants. Findings are that preferences of tourists are existing, the classified significance of EDI characteristics is prompting, and international tourism market segmentation oriented continental plate is proposed.

本文言語英語
ホスト出版物のタイトル2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings
ページ1875-1878
ページ数4
DOI
出版ステータス出版済み - 2011
イベント2nd International Conference on E-Business and E-Government, ICEE 2011 - Shanghai, 中国
継続期間: 5 6 20115 8 2011

出版物シリーズ

名前2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings

その他

その他2nd International Conference on E-Business and E-Government, ICEE 2011
国/地域中国
CityShanghai
Period5/6/115/8/11

All Science Journal Classification (ASJC) codes

  • ビジネスおよび国際経営

フィンガープリント

「Tourists' preferences of Chinese EDI in information search based on series of discriminant analysis of cross-cultural marketing」の研究トピックを掘り下げます。これらがまとまってユニークなフィンガープリントを構成します。

引用スタイル