Travel Motivation during COVID-19: A Case from Nepal

Kumar Bhatta, Prakash Gautam, Toshinori Tanaka

研究成果: ジャーナルへの寄稿学術誌査読

抄録

The tourism industry is one of the most affected industries by the COVID-19 pandemic. Understanding travel motivation is necessary for the tourism movement, even in the COVID-19 pandemic. Thus, this quantitative study aimed to explore travel motivation and its determinants. We collected 181 samples through a web-based questionnaire survey of the Nepali people in January and February 2021. The data were analyzed using a probit regression model through two different travel companion perspectives, i.e., traveling with friends and traveling with family mem-bers. We found that travel motivation, attributes, travel purpose, and transport mode preferences differed in companion groups. Specifically, those who want to travel with friends are government employees, 20–29 years of age, set health and wellness purposes, choose the bike for transportation, are less willing to visit homestay and agritourism, and want to travel for around one week. Those who plan to travel with family members use the coach to travel, choose rural destinations, including villages, and spend around two weeks. Based on these findings, we suggest that the Nepalese tourism destination and public transport companies make tourism packages targeting the groups. Since both groups showed interest in visiting rural destinations, we can say that tourism in rural destinations may revive earlier than urban tourism after the pandemic. However, a low-risk travel environment should be ensured for traveling to attract more tourists during and the post-disaster.

本文言語英語
論文番号7165
ジャーナルSustainability (Switzerland)
14
12
DOI
出版ステータス出版済み - 6月 1 2022

!!!All Science Journal Classification (ASJC) codes

  • コンピュータ サイエンス(その他)
  • 地理、計画および開発
  • 再生可能エネルギー、持続可能性、環境
  • 建築および建設
  • 環境科学(その他)
  • エネルギー工学および電力技術
  • ハードウェアとアーキテクチャ
  • コンピュータ ネットワークおよび通信
  • マネジメント、モニタリング、政策と法律

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