Willingness to pay for improvements in environmental performance of residential buildings

Minsun Park, Aya Hagishima, Jun Tanimoto, Chungyoon Chun

研究成果: ジャーナルへの寄稿学術誌査読

22 被引用数 (Scopus)


The aim of this study is to determine preferences for the environmental factors of residential buildings by using two different methods: the conjoint analysis and ranking method. We tried to identify consumers' monetary value regarding environmental performance by testing their Marginal Willing to Pay (MWTP). A survey was conducted in Seoul, Korea to clarify the preference and monetary value of four selected attributes representing environmental performance. These attributes are reduction of energy bills, reduction of CO2 emissions, reduction of volatile organic compound emissions, and application of information technology facilities. The result can be summarized as follows. The MWTP for 1% reduction of CO2 emission is estimated about $377 USD, being 2 times higher than that for reduction of VOC emissions and almost same as that for the reduction of energy bills. The energy bill is most preferred and IT facilities are least preferred in ranking method. Preferences vary according to respondents' socio-demographic factors and the numerical information in conjoint analysis makes strongly reflect them.

ジャーナルBuilding and Environment
出版ステータス出版済み - 2月 2013

!!!All Science Journal Classification (ASJC) codes

  • 環境工学
  • 土木構造工学
  • 地理、計画および開発
  • 建築および建設


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